Behind the Lootok Name

"The Day After Tomorrow"

The word Lootok means "the day after tomorrow" in Hopi. In 2009, when the company formerly known as Sean Murphy Risk Consulting was in the process of reincorporating, we found inspiration in this word. With increasing information, communication, thoughts, ideas, news stories, and tasks entering our lives each second, yesterday and tomorrow are conceding more and more attention to today. But they are not growing less important.

Business continuity planning is all about preparing for what may come tomorrow. But if tomorrow's disaster catches you off guard, and you are not equipped with the tools, knowledge, and strategies to make the best decisions in an incident, the day after tomorrow could be even worse.

Our focus on going beyond the response plan to developing incident management structures and strategies will help you do business continuity in a way that will help you navigate tomorrow and the day after.