Lootok Demand Model™

The Lootok Demand Model™ is our methodology for building awareness, interest, and desire for a business continuity program. We believe that in order for a business continuity management (BCM) program to be self-sustaining, it must be gradually built and adopted as part of the company culture.  As employees understand the need for BCM and learn to incorporate principles of business continuity into their work, they can grow to have individual accountability and own responsibility for the program.

In order for employees to adopt this mindset, a series of decisions and actions must take place within the organization to move everyone along the Lootok Demand Model from unaware to draftee, draftee to loyalist, and finally, loyalist to evangelist. The Lootok Demand Model addresses the need for continually building upon the excitement among employees who begin realizing the importance of BCM, keeping them engaged to keep BCM top of mind, and empowering them to take action. This process of building demand ensures that BCM participants don’t fall back to a baseline of understanding or lose their interest, which can quickly cause the program to become stagnant.

The Lootok Demand Model pinpoints various barriers and drivers in the adoption process, highlighting moments at which employee engagement is particularly critical.  Barriers and drivers are those operating circumstances that either inhibit or support the establishment and adoption of the business continuity program within an organization. A recent disruption, for example, is a common driver, as it reminds people of how quickly a situation can escalate without having a clear course of action. Anyone whose short-term memory is fresh with the panic of uncertainty in a crisis, therefore, is likely to support business continuity initiatives. A barrier, then, might be lack of support from a particular group.
 
Using the Lootok Demand Model, we regularly examine barriers and drivers along the path of a program’s maturation, devising solutions to jump over the barriers and push drivers forward.