Business Continuity Branding and Masters of Disaster®

Like everything else in life, business continuity needs to be established and publicized as a brand in order for people to pay attention. Building a business continuity brand is an essential and often overlooked part of a business continuity program. Create a unique brand identity for BCM at your company to provide a fresh spin on business continuity and present the program as an opportunity for personal and organizational empowerment. A catchy name and memorable logo work to provide a unifying element across all campaign materials and activities.

Whether it's a play on your company's logo or something that highlights the emotion behind your program, a brand helps people immediately recognize, associate, and engage with what you present. Our creative team can help with brainstorming, graphic design, and adaptation of existing materials to get you going with a BCM brand of your very own.

We can also provide access to Lootok's business continuity brand, Masters of Disaster (MOD)®, a brand designed specifically to make business continuity management fun and interesting. The MOD brand will help you launch your program by initiating a dialogue and creating buzz about business continuity. As your company defines its program objectives, the MOD brand will remain a constant presence to make sure that messages are sharply and clearly communicated. We provide companies with MOD templates to use for their own presentations and documents, as well as MOD "swag" to use as giveaways or prizes, such as t-shirts, USB sticks, and certificates.

Lootok's awareness products and communications are branded with the Masters of Disaster logo and theme, but can also be branded with your company's motif, or your business continuity program's logo and theme. Contact us to learn more about building a business continuity brand.